How to Write an Executive Summary. Your executive summary is the doorway to your business plan—after looking it over, your prospective investor is either going to. Tourism Business Toolkit | Destination NSWThe Tourism Business Toolkit is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products. Tourism Business Toolkit. Volume 1 | A guide to understanding the tourism industry. Introduction (PDF 2. What is the tourism industry? (PDF 2. Tourism is big business / Tourism is everyone’s business / The tourism system / The product: NSW / The consumer / The travel experience / The holiday experience / Marketing a business / Consumer decision- making. The tourism industry network (PDF 3. Sample business plans, business plan software, marketing plans, business contracts, and agreements. Bplans offers free business plan samples and templates, business planning resources, How-to articles, financial calculators, industry reports and entrepreneurship. Intellectual property (IP) represents creations of the mind or intellect that can be legally owned. Protecting it is vital to the success of your business. This September, National Preparedness Month (NPM) will focus on planning, with an overarching theme “Disasters Don’t Plan Ahead. You Can.” We should all take. The Federal network / The State network / Destination NSW / Other State agencies / The regional network / The local network. Steps to success (PDF 1. Getting assistance / Planning / Research / Customer Service / Find your competitive edge / Financial management / Understand the tourism seasons / Networking / Pricing / Distribution and marketing / Product development / Training / Technology / Working through the steps to success. Getting organised (PDF 8. A guide to organising your business. Frequently asked questions (PDF 8. Common questions from new tourism operators. Checklist (PDF 8. Are you ready for tourism? Glossary (PDF 1. Tourism Business Toolkit. Volume 2 | A guide to developing your tourism product. Introduction (PDF 2. Understanding your customer (PDF 1. Target marketing / Tips for new business entrants / Extracting the right information / Applying your research results / Targeting your promotion / Securing repeat visitation. Distributing your tourism product (PDF 3. What is distribution? Choosing the right distribution channels / Traditional distribution channels / Direct sales through the internet / Tourism online marketing e- kit / Brochures / Packages / Commission rates / International marketing / Handling business enquiries / Credit terms / Promotion and distribution. Pricing your tourism product (PDF 1. Key pricing factors / Additional pricing factors / Establishing your rates / Handling bookings / Managing your business mix / Competitive pricing / Package pricing / Pricing tips. Creating your brochure (PDF 1. Before you begin / Brochure essentials / Ask the experts / Before you print / Distribution / 1. Understanding advertising (PDF 1. What is advertising? Advertising and the tourism industry / Creating effective advertising / Advertising alternatives / Advertising decision- making / Measuring success / Advertising tips. Packaging products (PDF 1. What is a tourism package? Domestic markets / Packaging essentials / Packaging for overseas / Packaging pointers. Working with the media (PDF 1. Public relations and the media / Who are the media? Creating strong media content / Which media? Media deadlines / Media rates and discounts / Media follow- up / Measuring success / How to work with Destination NSW.
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